Volume 6, Issue 2 
December 2011


Ideal Personalities

William Sims Bainbridge, Ph.D.

Noted Sociologist, William Sims Bainbridge, Ph.D., submitted the following article for publication within the Journal of Personal Cybercomsciousness

Dr. Bainbridge proficiently utilizes open-source, scientific methodologies, coupled with his own, in analyzing and identifying the human abilities most worthy of enhancement.

 

As more and more innovative people seek to enhance human abilities, it makes sense to ask how future-oriented members of the general public conceptualize the ideal human being. There are, of course, many dimensions to a human individual, and many cultural vantage points from which to view a person. Thus, we eventually need many studies, using different methodologies and population groups, from which we can cull the most interesting results. The study reported here measured key values of fully 3,267 respondents, which they use to judge human personalities, finding two major sets of values that were rather distinct from each other.

The study was designed to build on a very well established tradition of research in the psychology of personality, the so-called Big Five model of personality variation [1]. This is a social-psychological model, which emphasizes five different ways in which people differ in how they interact with other people, in fairly tame settings. For example, it does not measure how physically strong a person is, what a person looks like, or any propensity toward physical violence. It was intended to fit all people, around the world, and to be gender-neutral, features that limit its ability to measure some interpersonal variations. While different versions of the model exist, a common feature is that they are structured along five orthogonal dimensions that logically and empirically are independent of each other.

While the Big Five model has deep roots in human history, it was derived very directly from the work of Raymond B. Cattell [2] who believed that human personality might require as many as sixteen dimensions for a full description. Later psychologists failed to find some of Cattell's less important dimensions, and by the 1990s, a consensus had focused on five that seem most important across many studies. The version I used here was refined by Lewis R. Goldberg [3] who calls these dimensions: Extraversion; Agreeableness; Conscientiousness; Emotional Stability and Imagination. Goldberg was not only a leading researcher in this field, but a visionary who was concerned that too many psychological measurement scales are restricted by copyright, and who went to great effort to develop public-domain versions of many scales that anyone may freely use. His version of the Big Five is a set of 100 phrases describing a person, twenty for each of the five dimensions, and they were used in the present study.

The logic in this study is that we can learn a significant amount about different people's images of the ideal human personality, by asking them to compare how good each of the 100 attributes is, then conducting a statistical analysis across a large number of research subjects to learn how those attributes tend to cluster in people's minds. As part of a much broader research effort [4], I had written a computer program to administer these hundred items, plus 1,900 others, to a single individual on a desktop computer. With the generous support of Martine Rothblatt [5], leader of the Terasem Movement, Michael Clancy[6] adapted the program into an Android application, and it was distributed widely over the web. In the very first few days, 3,267 residents of the fifty US states rated each of the 100 attributes on a simple scale from 1=Bad to 8=Good.

Table 1 lists the twenty-five items that earned the most positive average scores. The mean of the 100 items is 5.1169, and the standard deviation is 0.7324. Thus, any item with a score at or above 5.8493 is more than one standard deviation above the mean. Twenty-three items meet this criterion, but two are very close to it, so selecting 1/4 of the items or twenty-five essentially meets the standard deviation criterion. It is perhaps not surprising that the highest-rated item is "am quick to understand things." Downloading Android apps onto a mobile device is a very new thing to do, and the people who responded to the questionnaire had mastered this skill very early in the history of mobile computing, thus proving that they themselves were quick to understand things. They are not a random sample of humanity, but for present purposes that may be a good thing. They are future-oriented people; early adopters of a new technology, and thus their conception of a good human personality will be more visionary than the average.

 

Table 1: The 25 Most Highly Rated Characteristics
(On a 1-8 scale)

 
Questionnaire Item
 
Mean
 Am quick to understand things
6.34
 Am full of ideas
6.34
 Catch on to things quickly
6.32
 Am good at many things
6.30
 Have a soft heart
6.28
 Love to help others
6.27
 Have excellent ideas
6.26
 Sympathize with others' feelings
6.24
 Love children
6.22
 Show my gratitude
6.18
 Love to think up new ways of doing things
6.14
 Know how to comfort others
6.13
 Have a vivid imagination
6.13
 Make people feel at ease
6.10
 Pay attention to details
6.05
 Am interested in people
6.01
 Inquire about other's well-being
5.98
 Am on good terms with nearly everyone
5.95
 Can handle a lot of information
5.94
 Am skilled in handling social situations
5.92
 Feel others' emotions
5.90
 Carry the conversation to a higher level
5.85
 Take time out for others
5.85
 Make friends easily
5.84
 Spend time reflecting on things
5.82

 

All twenty-five of the items in Table 1 - the top quartile of the 100 items - are highly rated, and there is very great variety among them. Having a soft heart and sympathizing with the feelings of other people is not the same thing as being full of ideas, for example. To find the internal structure of this list, I used the standard statistical method that Cattell used and that developed the Big Five in the first place, factor analysis. To define the method in more precise technical terms: I used the principal components method, selecting all factors with eigenvalues greater than 1, and employing varimax rotation. What this means is that the statistical analysis program on my computer examined the matrix of correlations connecting all pairs of items, and searched systematically for a simpler way of representing the data, coming up with two major factors and two minor ones that appear to be offshoots of the second major factor. Each factor is an independent dimension, but they also can be conceptualized as clusters of items expressing the same value. Table 2 lists the eleven items most strongly associated with Factor 1, what I call The Genius Factor.


Table 2: The Genius Factor

 
Questionnaire Item
 
Loading
 Am quick to understand things
0.73
 Can handle a lot of information
0.68
 Have excellent ideas
0.66
 Am full of ideas
0.64
 Am good at many things
0.63
 Catch on to things quickly
0.62
 Pay attention to details
0.62
 Carry the conversation to a higher level
0.53
 Have a vivid imagination
0.52
 Love to think up new ways of doing things
0.49
 Spend time reflecting on things
0.42

Factor loadings are a measure of how far out along the given dimension the item stands . Or, one can imagine that the items with highest loadings are central to the cluster of items. These items tend to come from Goldberg's "Imagination" dimension of the Big Five, although other researchers have called similar clusters of items "Intellect." There actually has been some debate whether this is a personality dimension, because some psychologists like to distinguish abilities from personality characteristics, considering Intellect to be an ability akin to what IQ tests measure. Different definitions of personality exist, but a common one is the propensity to behave consistently in a certain way. On the other hand, other dimensions of the Big Five also may reflect abilities, and the distinction between what a person can do and what the person is predisposed to do may not mark a real divide.

"A person may have all the qualities of a great scientist, but live under impoverished circumstances that prevent the person from gaining the advanced education required to do science." In calling the first dimension of the ideal personality The Genius Factor I do not assume that the respondent has these qualities, nor that the respondent has discovered a new scientific truth, invented a new technology, or created a great artwork. Rather, respondents who rate these items higher than other respondents do especially value the qualities that allow people in the abstract to function as geniuses in society. Of course, situational factors also matter. A person may have all the qualities of a great scientist, but live under impoverished circumstances that prevent the person from gaining the advanced education required to do science. The eleven items in Table 2 are values people can seek to embody in their own lives, yet they may ultimately fail. The possibility of failure is the essence of an ideal.

Precisely because they are ideal values, the descriptors in The Genius Factor set a goal both for the individual to try to embody in his or her own life, and for society to try to maximize among the population. Thus, in the modern age of advanced science and technology, we can seek means to enhance individuals to approach closer to this ideal. The factor is statistically rather coherent, but conceptually I can imagine it could be seen from two perspectives, in terms of (1) mental energy, or (2) information processing. Creativity training, good physical health, and enhanced motivation can in principle increase an individual's mental energy. Information technology can, by definition, expand the individual's native ability to process information.

The Genius Factor becomes even clearer, if we compare it with the three other factors, listed in Table 3. The items in the second factor are actually rated about as high in Table 1 as the items in The Genius Factor, while the smaller numbers of items in the third and fourth factors tend to be lower in average rating. Thus the Social Sympathy factor represents a very different but equally important human value. The fact that the first two factors separated so clearly from each other in the statistical analysis implies that people differ very much in how they rate the two sets of items, even though for this particular set of respondents they are equally competitive with each other.

The Social Sympathy factor is about emotions, more than about intellect, although some of the items imply actions taken on the basis of feeling sympathy, as well as the emotion itself. The scientific community may debate whether intellect and emotions are really completely separable, but apparently people do conceptualize them as separate phenomena, and value them differently. Note also the very practical difference that many of the attributes in The Genius Factor can operate even without the involvement of another person, while every one of the social items implies another person is the focus.

Table 3: Three Social Factors

 
Questionnaire Item
 
Loading
Social Sympathy
 Sympathize with others' feelings
0.74
 Have a soft heart
0.68
 Love to help others
0.64
 Feel others' emotions
0.63
 Take time out for others
0.61
 Know how to comfort others
0.56
 Inquire about others' well-being
0.53
 Love children
0.44
 Show my gratitude
0.43
Social Orientation
 Make people feel at ease
0.64
 Am on good terms with nearly everyone
0.64
 Am interested in people
0.56
Social Skills
 Am skilled in handling social situations
0.68
 Make friends easily
0.63

 

We can speculate about what might help people feel more sympathy for others, and we can imagine a research program to develop effective means to enhance people's capacity for empathy. But this is not a simple matter. Traditionally, religion was supposed to be a means for getting people to "love thy neighbor," but a replacement for faith in secular society has not yet been invented. One could argue that one gains the ability to sympathize by enduring suffering oneself, and being helped by others during a time of personal trouble. Yet one could also argue that people have the luxury of empathizing with others when their own lives are comfortable and secure. The recent scientific tradition studying autism spectrum disorder might suggest that the ability to empathize is partly innate, as IQ may partly be, yet this should not discourage us from seeking means to improve both of these qualities in people.

I have assigned provisional names to the third and fourth factors, merely to be able to talk about them: Social Orientation and Social Skills. It is not uncommon for late factors in a factor analysis to be a little ambiguous. Factor 2 has removed emotional sympathy from the items - not merely from the items strongly loaded on Factor 2, but from all twenty-five items including the five in the last two factors. Note that these five talk less about the attributes of a person than about the interactions of that person with others. A person who is physically small and non-threatening, may more easily be on good terms and make friends with others, than a huge, muscular person that is perceived as a threat by others, despite being nice at heart. So I suggest that only the first two factors have really clear meaning related to identifying the ideal qualities a person should have.

Conclusion

This brief research report is a contribution to more general research on enhancement of human abilities, because it suggests methodologies and criteria for deciding which abilities we ought to enhance. To be sure, there may be many others, not studied here, such as increased life span, which are relatively easy to define and to measure. But across all of the enhancement technologies, both The Genius Factor and Social Sympathy may be important, but often obscure roles. Entirely different but equally subtle values may exist, and this report suggests a methodology for discovering them.

 

 

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Endnotes:

 

[1] Wiggins, Jerry S. (editor).  1996.  The Five-Factor Model of Personality: Theoretical Perspectives New York: Guilford Press.

[2] Cattell, Raymond B.  1948.  "Primary Personality Factors in the Realm of Objective Tests," Journal of Personality 16(4):459-486,
Cattell, Raymond B.  1949.  "Handbook of the 16 Personality Factors Questionnaire."  Champaign, Illinois: Institute for Personality and Ability Testing.
Cattell, Raymond B.  1965a.  "Factor Analysis: An Introduction to Essentials I, The Purpose and Underlying Models," Biometrics 21(1): 190-215.
Cattell, Raymond B.  1965b.  "Factor Analysis: An Introduction to Essentials II. The Role of Factor Analysis in Research," Biometrics 21(2): 405-435.

[3] Goldberg, Lewis R.  1993.  "The Structure of Phenotypic Personality Traits," American Psychologist 48: 26-34.
Goldberg, Lewis R.  1999.  "A Broad-bandwidth, Public Domain, Personality Inventory Measuring the Lower-level Facets of Several Five-factor Models."  Pp. 7-28 in Personality Psychology in Europe (Volume 7), edited by I. Mervielde, I. Deary, F. De Fruyt, and F. Ostendorf.  Tilburg, Netherlands: Tilburg University Press.

[4] Bainbridge, William Sims.  1989.  "Survey Research: A Computer-Assisted Introduction." Belmont, California: Wadsworth.
Bainbridge, William Sims.  2003. “Massive Questionnaires for Personality Capture,” Social Science Computer Review 21(3): 267–280.
Bainbridge, William Sims.  2004a. “The Future of the Internet: Cultural and Individual Conceptions.” Pp. 307– 324 in Society Online: The Internet in Context, edited by Philip N. Howard and Steve Jones.  Thousand Oaks, California: Sage.
Bainbridge, William Sims.  2004b. “Personality Capture.” Pp. 546–551 in Berkshire Encyclopedia of Human Computer Interaction, edited by William Sims Bainbridge.  Great Barrington, Massachusetts: Berkshire Publishing Group.
Bainbridge, William Sims. 2006. “Cognitive Technologies.” Pp. 207-230 in Managing Nano-Bio-Info-Cogno Innovations: Converging Technologies in Society, edited by William Sims Bainbridge and Mihail Roco. Berlin: Springer.

[5] Martine Rothblatt - J.D., Ph.D. started the satellite vehicle tracking and satellite radio industries and is the Chairman of United Therapeutics, a biotechnology company headquartered in Silver Spring, Maryland. Dr. Rothblatt is also the President of Terasem Movement, Inc. and has written several books, including The Apartheid of Sex, Two Stars for Peace, Unzipped Genes, and Your Life or Mine. http://www.terasemcentral.org/about.html November 3, 2011 1:55PM EST

[6] Mike Clancy – the General Manager of Terasem Movement, Inc., overseeing the CyBeRev and other Terasem projects including the Personality MD app for Android. http://www.terasemcentral.org/about.html November 3, 2011 3:50PM EST

 

 

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Bio

William Bainbridge

 

William Sims Bainbridge, Ph.D. earned a doctorate in sociology from Harvard University in 1975 with a dissertation on the social movement that created modern rocketry, published as his first book, The Spaceflight Revolution.  After teaching sociology in universities for 20 years, he joined the National Science Foundation in 1992 to run its Sociology Program, then moved in 2000 to the Division of Information and Intelligent Systems in NSF's computer science directorate.  Most recently he wrote The Virtual Future, a study of nine computer-based virtual worlds that depict humanity's destiny, and edited a 725,000-word handbook, Leadership in Science and Technology.